When navigating SEO decisions, one often overlooked strategy is leveraging Pinterest to gain high-quality backlinks. This article goes beyond the basic definitions and invites you to discover how incisively you can use the photo-sharing platform to garner backlinks to your site. So kick back, you’re about to unlock the mystery of Pinterest backlinks and explore how this underutilised tactic can turbocharge your search engine results.
In’s and Out’s of Pinterest Backlinks
The world of SEO can be exciting, confusing, and challenging all at once. One of the more interesting, yet often overlooked components in the battle of ranking your website higher is Pinterest backlinks.
Defining Pinterest Backlinks
For clarity, Pinterest backlinks refer to links from Pinterest that lead back to your site. Just like any other backlink, they are crucial for driving traffic to your website. Pinterest, being a visually-centered platform, offers an opportunity to build high-quality and relevant backlinks that not only look great but are also beneficial from an SEO perspective.
The Relevance of Pinterest Backlinks in SEO
Implementing Pinterest backlinks can significantly impact your SEO strategy. Why? Because they foster an increase in organic traffic, hence raising your website’s rank in search engine results. It’s also handy for boosting your site’s domain authority, meaning it will more likely appear in searches. Isn’t that a win-win?
Pros and Cons of Pinterest Backlinks
No doubt, Pinterest backlinks play a significant role in growing your website’s online visibility. They provide additional ways to assert your online presence and boost your site’s visibility. This generally results in new visitors, increased traffic, and potentially more conversions. However, the downside is that creating and maintaining a Pinterest account can be time-consuming, and your pins may not always reach your target audience directly due to the platform’s algorithm changes.
Setting Up a Pinterest Account for SEO
Are you excited to drive more traffic to your website? Great! Setting up a Pinterest account is the first step.
Choosing a User-Friendly Username
Your username should be easy to remember and must resonate with your brand or business. This way, potential clients or customers can easily find and remember you.
OptIimising Your Pinterest profile for SEO
After setting up your account and username, optimise your profile by including relevant keywords into the ‘About’ section and your bio. This will make your profile more visible in searches related to your industry or niche.
Creating Effective Boards and Pins
Once your profile is optimised, start creating boards and pins relevant to your website. Make sure your boards have clear, catchy titles and include target keywords. Your pins should be attractive and relevant too.
Creating High-Quality, SEO-Optimised Pins
Quality, my friend, is non-negotiable. High-resolution original images entice users to click and save your pins. Combine it with SEO tactics, and you’re on your way to success.
Ensuring Original, High-Resolution Images
Images can make or break your Pinterest strategy. Thus, use original, high-resolution images that adequately represent your website or brand.
Including Keywords in Pin Titles and Descriptions
Insert relevant keywords into your pin titles and descriptions. This will ensure your pins are categorised correctly and can be easily discovered by users interested in your niche.
Using Rich Pins for Additional Information
Using rich pins is an effective way to provide users with more information about your pins— be it an app, recipe, article or a product. Such pins not only enhance the user experience but also boost SEO.
Gaining Followers on Pinterest
Now that you have your Pinterest account and pins set up, the next step is to build an audience who’ll be genuinely interested in what you have to share.
Engaging with Other Users
A great starting point is by consistently engaging with other users. Comment on relevant pins, share things that you find interesting. Participation fosters a sense of community, and before you know it, you’ll gather your own squad of followers.
Sharing Pins Regularly
Consistency is paramount on Pinterest. Aim to share pins regularly – this will not only maintain the engagement levels of your existing followers but will also attract new ones.
Joining Pinterest Community Boards
Community boards are a pool of potential followers. Join relevant community boards, add your pins, and interact with others. This will gradually enhance your visibility and credibility on the platform.
Applying for a Business Account
Seeking more Pinterest privileges? A business account might just be what you need.
Benefits of a Pinterest Business Account
A Pinterest Business account offers additional features such as Pinterest Analytics and rich pins that can power up your Pinterest SEO strategy.
How to Apply for a Pinterest Business Account
Applying for a Pinterest Business account is fairly straightforward. Go to the Pinterest Business page and click on ‘Join as a business’ and follow the prompts.
Using Pinterest Analytics for SEO
Pinterest Analytics is an insightful feature that provides detailed metrics about your pins and audience. This can inform strategic decisions for your SEO efforts.
Creating Backlinks with Pinterest
Creating backlinks on Pinterest can be quite enjoyable! Here’s how you do it.
Encouraging Users to Save Pins
By creating attractive and valuable pins, users are more likely to save them. Achieving this increases the likelihood of building backlinks.
Including Website Links in Pin Descriptions
This might sound simple, but many overlook it. Always include your website link in your pin descriptions.
Cross-Promoting on Other Social Media Platforms
Don’t forget to cross-promote your pins on other social media platforms. This can attract traffic from various sources – the goal of a wonderful link-building strategy.
Avoiding Pinterest SEO Mistakes
Learning from and avoiding SEO mistakes will save you time and energy. Trust me.
Avoiding Spammy Tactics
Using spammy tactics, like irrelevant linking and keyword stuffing in pin descriptions can hurt your SEO. Keep it authentic and transparent.
Over-Optimisation Pitfalls
While optimising is essential, overdoing it can make your pins look unnatural. Maintain a balance between using SEO tactics and providing value.
Avoiding Keyword Stuffing
One common mistake is keyword stuffing, both in board titles and pin descriptions. Use your keywords naturally to avoid potentially deterring followers.
Leveraging Pinterest Ads for Backlinks
Ever thought about Pinterest ads? They have the ability to create a significant impact when used right.
Understanding Promoted Pins
Promoted Pins are Pinterest’s version of paid advertising. These pins appear more frequently in the feeds of your targeted audience.
Creating Effective Pinterest Ads
When creating a Pinterest ad, make sure the pin is visually appealing, has a clear call-to-action and includes effective keywords.
Tracking the Success of Your Pinterest Ads
Monitor your ads’ performance using Pinterest Analytics. This will give you insights into what’s working and what needs tweaking.
Exploring Advanced Pinterest SEO Techniques
Ready to take your Pinterest game to the next level? Let’s dive into some advanced SEO techniques.
Using Hashtags Strategically
Hashtags, when used properly, can improve the discoverability of your pins. However, it’s important to use them appropriately and in moderation.
Optimising for Pinterest’s Visual Search Tool
Pinterest’s visual search tool allows users to search for visually similar pins. Therefore, make sure to optimise your images to show up in these results.
Taking Advantage of Pinterest’s Algorithm
Pinterest’s algorithm loves fresh content. Therefore, creating new pins consistently can significantly boost your visibility on the platform.
Mastering Pinterest and SEO
Finally, gaining mastery in Pinterest and SEO requires dedication, constant learning, and adaptation to changes.
Staying Up-To-Date With Pinterest Changes
Pinterest frequently changes its algorithm and interface. Keep up-to-date with these changes to align and adapt your strategy accordingly.
Continually Optimising Your Pinterest SEO
Optimising isn’t a one-time job. Continually updating your strategy as per your Analytics report will keep you ahead in the game.
Measuring and Interpreting Your Pinterest Backlink Success
Remember, creating successful backlinks requires constant monitoring and adjustment. Measure the success regularly, make needed changes, and continue to create high-quality, SEO-friendly pins.
In a nutshell, Pinterest offers you a world of exciting opportunities to enhance your SEO through backlinks. With a strategic plan, regular optimising, and engagement with the community, you’ll see your traffic climbing in no time. Do remember, patience and consistency are key!
Hi, I’m Nicholas Bortoluzzi (but people often call me Nico).
I am the Founder and Director at SEO Lynx, an internet marketing agency operating in the UK and servicing clients worldwide.
The article on this page was written and curated by myself.